Justin Tomlinson MP

Justin Tomlinson MP

MP For North Swindon

Justin Celebrates World Book Day

North Swindon MP joined people across the country to mark World Book Day.

Studies have shown reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational backgrounds or their income. Whilst reading attainment levels improved in 2022, the number of children who say they enjoy reading is at its lowest levels in 18 years. This is why initiatives like World Book Day are vital.

Throughout his career as an MP, Justin has been passionate about getting children reading. He has chaired a cross-party group (APPG) for Libraries - as well as launching the Summer Reading Challenge in Parliament. Initiatives such as World Book Day and the Summer Reading Challenge are hugely important in unlocking the power of reading, which in turn can help children fulfil their future potential.

Justin Tomlinson said: "It was great to see so many children getting excited about reading, and there were some fantastic costumes.

I am a huge believer in the power of books to change lives. This shared passion for reading and literature has been shown by the wonderful success of Swindon’s Bert’s Books. In such challenging times for traditional High Street chains it is great to see an independent retailer buck the trend – and even recently becoming a national (and international) viral sensation! To celebrate World Book Day Bert’s Books has various promotions to get children reading, so a great time to give them a visit!"

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